ROB D'URSO lends his diverse and extensive talents to Promius Pharma as Director of Marketing. Rob is responsible for development of corporate and product brand strategies and initiatives. He works on product life-cycle management and collaborates with media, R&D, and sales with the rest of the Promius team to achieve objectives and long-term corporate goals. He is also responsible for coordinating with the business development team to identify and analyze potential opportunities.
Background:
Before his duties at Promius, Rob worked in various positions in sales and marketing during a long and successful tenure at Ferndale Laboratories. He also boasts years of product management experience and a leadership role in branding and marketing entire franchise portfolios.
His success is drawn from an exceptional work ethic combined with a strong educational background, including a bachelor's degree in chemistry and an MBA.
Philosophy:
Rob acknowledges the critical importance of a successful company launch. "Right now, it's vital to establish Promius as a respected player in the dermatology community by differentiating our corporate brand, our products and our people. Over the next few years, we have an exciting opportunity to show the extent of our commitment to physicians, patients, and the dermatology community."